Do you have a website that looks cheap and you’re worried because you feel it creates the wrong impression?
You don’t have to choose between an expensive custom-made website that either lies dormant or costs a fortune to maintain, or the alternative; a cheap template website with restricted options that reflects badly on your brand.
I can remember working in small businesses in my first jobs and being frustrated by the length of time it would take to make a small change using a web designer. I didn’t even KNOW if I would like the change, I wanted to be able to experiment, but having someone in the way really stunted my creativity. Even more frustrating when you know that you are paying for this trial and error, right? That’s when I decided to do something about it and learnt about web design, and wow did it save a lot of hassle, time and money! It took me a while to learn those skills, and this was in the days when you had to know about coding and have expensive software to do the job. I WISH it was as easy as it is now – truth be told, I rarely use those skills I developed anymore, because the Free software like WordPress does it for you! It’s so easy, and it frees up my time, energy and money to invest in making my businesses successful. So why am I trying to put this power in your hands? Couldn’t I just produce lots of websites really easily and hand them over? That doesn’t really work for me (or you) and I’ll tell you why…
A year ago I started producing websites for other small businesses and sole traders as a web designer. Clients were always happy with the results, but after a while, they were disappointed that they didn’t get much traffic. That’s because search engines nowadays favour websites full of valuable content, that use the terms that people are searching for, are frequently updated and have repeat visits on them. That won’t happen if your website is just built and then left, untouched and unloved for months.
This is why its more crucial than ever, for you as a small business, to take control of your website and integrate it with your business practices. The great news is that a lot of the tools you use are really low in cost or free and all you need is a little time to learn the practices that set you on the right course.
Websites that sit, untouched for months are a thing of the past, they don’t work for companies and are a waste of a valuable resource. In the past this might have meant that only companies with big budgets could afford to pay for regular maintenance of their websites. But now, you can easily manage your own website within a fixed amount of time (i.e…
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